Liverpool’s waterfront arena, the only purpose-built interconnected arena, convention centre and exhibition centre in Europe, is pushing the government to allow the reopening of major events and conferences.
ACC Liverpool has been closed to events since the coronavirus lockdown restrictions in March.
From July 4th, the government allowed bars, cafés, restaurants, hotels and museums, along with other hospitality businesses, to open with more relaxed social distancing measures in place, while larger events venues are to remain closed for the time being.
ACC Liverpool chief executive Bob Prattey however, says other countries are allowing large events to resume and is joining forces with other venues across the country to urge the government to reconsider allowing events in the UK to resume.
He added: “We are ramping up our lobbying efforts and very much hope that the UK is able to follow the example of some European countries who have been able to work to a staged return of organised events.”
ACC Liverpool is owned by Liverpool City Council and for the past three months has been used by the authority as food and PPE (Personal Protective Equipment) distribution centre, supporting key workers and the more vulnerable members of the community.
Prior to the coronavirus lockdown, ACC was welcoming conference delegates from all over the globe and hosting major events and concerts, bringing in millions of pounds in revenue to the city region.
ACC is to issue new operational guidelines for event organisers with revised operational plans to include new space capacities for exhibitions and conferences, hybrid and virtual production solutions, adapted food and drink offerings and enhanced hygiene and safety measures.
The plans have been developed following advice and guidance from Public Health England (PHE) the All Secure Standard developed by the event industry and Visitor Economy Guidance. The venue has recently been accredited with the, National Tourist Organisation of Great Britain and Northern Ireland’s, ‘We’re Good to Go’ standard for coronavirus-secure operations.
Mr Prattey added: “We wanted a way to show our event organisers just how much work has been going on in the background to make sure we are ready for their return. Our campus has been operational throughout this time, working as a distribution centre for Liverpool City Council, which is still ongoing, therefore, all social distancing protocols and management have already become second nature to our teams. The issuing of our new operational guidelines to event organisers is a real statement of intent from us as a business – we are ready to welcome people back and are already working with clients to develop solutions for them in this new event environment.”
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