Over the past few weeks the city’s retail, culture, hospitality, and visitor venues have all started to reopen after the coronavirus lockdown. But, while people have started to return to the city, footfall remains far below the usual levels for this time of year.
Before the pandemic and subsequent lockdown, Liverpool city region’s visitor economy was valued at around £5bn and sustained more than 50,000 jobs. In Liverpool it is worth £3.3bn and supports 38,000 workers.
A breakdown from Liverpool City Council, showed cultural, creative and leisure, businesses make up 38% of the city’s economy, and bring in 49.8% of business rates. Tourism has been particularly badly affected by the coronavirus crisis, and faces a summer season without the hundreds of thousands of international visitors the city usually welcomes.
More people are choosing not to travel this year, so it’s hoped that locals will make the most of ‘staycations’ instead and the Love Your Liverpool campaign is to be the starting point of the sector’s recovery, bringing together famous institutions, small independent cafes and solo operations, as well as multinational brand names, all of which need local support more than ever.
The city already looks a very different place to the one before coronavirus, with the Liverpool Without Walls project, which has seen ‘parklets’ erected on Bold Street and increased outdoor seating across the city centre.
Companies are being encouraged to apply for, We’re Good to Go, a new, free industry standard and kite-mark system managed through, VisitEngland intended to ensure businesses follow public health guidance and give consumers confidence. Several businesses in Liverpool have already signed up and received their accreditation.
The new marketing campaign is delivered by Marketing Liverpool on behalf of the LVEN (Liverpool Visitor Economy Network) together with Liverpool City Council, financial support comes from Europe, through the European Regional Development Fund.
Chris Brown, director of Marketing Liverpool, said: “We’re used to running campaigns promoting Liverpool around the world, but now the priority is absolutely on our local audience. The visitor economy employs a huge number of people in this city, and many of the biggest success stories are local entrepreneurs. However, Coronavirus has dealt a severe blow to businesses across the sector. With greatly reduced visitors in the next few months, it’s simply crucial that we stick together and support the businesses in the city when they need it most.”
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