Liverpool’s head of tourism is uniting with other tourism heads across the country in calling for a government lifeline to ensure the industry survives even after hospitality venues have been given the go-ahead to open from July 4, the sector faces a bleak period.
Now DMOs (Destination Management Organisations) across the UK have come together to back a campaign urging government to make sure the tourism sector is supported through this winter 2020 and into next year.
In June, a petition was launched by MP for Westmorland and Lonsdale, Tim Farron, alongside Cumbria Tourism, his county’s DMO, asking, businesses, partners and visitors to give their backing for a government winter support package.
The petition quickly gained momentum, involving support from cross party politicians as well as National Park heads. DMOs across the country are now adding their weight.
Liverpool city region’s visitor economy has been a huge success story over the past 10 years and it now contributes more than £5bn to the UK economy every year and employs more than 50,000 in the industry. However, the COVID-19 pandemic has thrown the sector into a phase of confusion with a lot of businesses unlikely to survive.
Chris Brown, director of Marketing Liverpool, said: “As destination management organisations we have worked together to support businesses over the last four months. It is clear that what all of our businesses have in common is the urgent need for confirmation that existing government support will be extended into the winter. This will provide confidence to businesses who are struggling to make their businesses viable and give them a chance to be able to stand on their own two feet again next spring.”
Mr Farron added: “I’m massively grateful to tourism leaders from right across the country for adding their support to the campaign. This is very much a national issue with hospitality currently the UK’s 4th biggest employer. I am in regular conversation with MPs from across the House about gathering cross-party support so we can continue to push the Government to help this crucial industry through the winter.”